The highways that lead into our often-visited tourist town of Branson, Missouri, are lined with huge, illuminated billboards that number literally in the hundreds. Numerous country music stars have elegant theaters here, each seating from hundreds of people. Fans travel to our town by the millions.
The billboards are part of a strategy marketing experts call “intercept marketing.” They’re intended to influence the plans of tourists who don’t have their vacation schedules finalized. I’m not sure how the tourists feel about the billboards. But to many of us who live here, the signs are flashy … glitzy … gaudy … and nauseating.